6 ECTS credits
170 h study time

Offer 1 with catalog number 1015460BER for all students in the 2nd semester at a (B) Bachelor - advanced level.

Semester
2nd semester
Enrollment based on exam contract
Possible
Grading method
Grading (scale from 0 to 20)
Can retake in second session
Yes
Enrollment Requirements
Students Business Economics who want to enroll for this course, must have passed for ‘Introduction to Microeconomics’ and 'Research Methods for Business and Economics' and must have obtained at least 90 ECTS-credits on bachelor level.
Taught in
English
Faculty
Faculty of Social Sciences & SolvayBusinessSchool
Department
Communication Sciences
Educational team
Pieter Ballon (course titular)
Ibe Delvaux
Activities and contact hours

26 contact hours Lecture
4 contact hours Seminar, Exercises or Practicals
140 contact hours Independent or External Form of Study
Course Content

This course treats the characteristics of new media from the perspective of a.o. innovation economics and strategic management. This refers to web-based media, social media, but also to smart environments and the Internet of Things.
Based on a theoretical/conceptual framework as well as a number of practical examples we discuss important concepts dealing with innovation, standards, networks and platforms.
Also, a number of business aspects relevant for enterpreneurship in new media products and services, are dealt with.
Students increase their comprehension by applying these insights in a digital media case.

Course material
Digital course material (Required) : Slidesets, Canvas
Digital course material (Recommended) : Achtergrondartikels, Canvas
Additional info

Not applicable.

Learning Outcomes

General Competences

This course contributes to the following general learning results of the bachelor in communication sciences:

  • students have specific knowledge and understanding of the diverse paradigms, main theoretical currents, concepts and research traditions within communication scientific approaches to media, internet and globalisation,
  • students show insight in the position and mutual relations of the diverse paradigms, main theoretical currents, concepts and research traditions within the discipline and in relation to other theories, methods, concepts and models in other disciplines (interdisciplinarity),
  • students have knowledge and understanding of historical and recent developments in media and communication,
  • students have knowledge and understanding of the structures, operation and processes of media and communication organisations, media and communication practices, and media and communication markets and their relations with media, internet and globalisation,
  • students can detect and analyse trends and issues within a media landscape and estimate their societal, professional and policy implications on the basis of a theoretical framework of reference and analysis linked to communication scientific approaches to media, internet and globalisation,
  • students show a critical attitude with regard to sources and literature,
  • students can develop their own scientifically grounded judgement and act in the spirit of free inquiry – i.e. with an open, critical-constructive and a-dogmatic attitude. Students do not seek ‘ultimate truths’, yet respond to scientific debate and the relative uncertainty of insights from an open position,
  • students can critically and self-critically, with a long term perspective, from an interdisciplinary angle, and cautious of monocausal interpretations, gauge the impact of social, cultural, economic, ethical, technological, political, legal and other factors to communication processes,
  • students can – with guidance – learn and act independently, creatively, critically and entrepreneurially,
  • students demonstrate an interested, studious and inquisitive attitude and have an open attitude to life long and independent learning,
  • students are competent to set up and accomplish communication scientific research, inspired by, in the framework of, or analogous to existing studies.

 

Grading

The final grade is composed based on the following categories:
Oral Exam determines 100% of the final mark.

Within the Oral Exam category, the following assignments need to be completed:

  • Oral Exam with a relative weight of 1 which comprises 100% of the final mark.

    Note: Oral exam with previously prepared case

Additional info regarding evaluation

Not applicable.

Allowed unsatisfactory mark
The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.

Academic context

This offer is part of the following study plans:
Bachelor of Communication Studies: Standaard traject (only offered in Dutch)
Bachelor of Business Economics: Business and Technology
Bachelor of Business Economics: International Business
Bridging Programme Master of Science in Communication Studies: Standaard traject (only offered in Dutch)
Preparatory Programme Master of Science in Communication Studies: Standaard traject (only offered in Dutch)