3 ECTS credits
75 u studietijd
Aanbieding 1 met studiegidsnummer 3021574DNW voor werkstudenten in het 1e semester met een inleidend master niveau.
This course introduces you to the discipline of marketing and market research. Two parts are herein crucial. On the one hand, we address the integrated marketing mix, consisting of a toolkit of 4 Ps, to deliver customer value in a profitable and durable way. On the other hand, we offer tools and techniques in this course to sharpen your skills in market research in practice. The theoretical frame that is introduced in the lectures forms the basis on which the practice sessions offers exercises on and where the guest lectures provide illustrations on.
Slides of lectures, guest lectures and practice sessions will be posted on Canvas (in so far as confidentiality of the information presented in the guest lectures allow for it). For working students, digiclass recordings of the lectures will be made available – if possible (conditionally), after a first introductory lecture in class, and with a closing Q&A session in class to close.
After this course, the student should be able to:
De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Praktijk bepaalt 100% van het eindcijfer
Binnen de categorie Examen Praktijk dient men volgende opdrachten af te werken:
The evaluation consists of group assignments and individual assignments. Possibility to apply peer evaluations to differentiate the group score on the WPO to individual scores.
Participation to each of the group- and individual assignments is compulsory. No alternative replacement assignments will be foreseen in 1st session. Not obeying deadlines/agreements for the assignments results in a zero score for the respective assignment.
Attending guest lectures is compulsory in as far as the class schedule allows for it.
Bonus points can (voluntarily) be earned by actively participating in the lectures where bonus questions will be brought about on the one hand, and by participating to scientific market research studies by the department BUSI – ‘Marketing & Consumer Behavior’ on the other hand.
Deze aanbieding maakt deel uit van de volgende studieplannen:
Master of Biomedical Research: Standaard traject (enkel aangeboden in het Engels)
Voorbereidingsprogramma Master of Science in Management: Academische Master (enkel aangeboden in het Engels)
Voorbereidingsprogramma Master of Science in Management: Academische Bachelor (enkel aangeboden in het Engels)