3 ECTS credits
90 h study time
Offer 1 with catalog number 1021508BNR for all students in the 1st and 2nd semester at a (B) Bachelor - advanced level.
Medialab is aimed at acquiring a series of media specific skills as part of the development of communication sciences students into reflexive media professions. Medialab brings together education and professional practice, by putting emphasis on tacit skills that are required in the professional field, and media specific skills applicable in various media domains from journalism to marketing, culture and media production.
Medialab consists of four thematic dimensions: conceptualising, producing, presenting and planning. Within each dimension, every year one specific module should be followed (in total 3 modules per semester). The modules consist of a combination of workshops/seminars, group tasks and coaching. Examples of specific skills here are media training, pitching, brainstorming, podcast, social media marketing, digital storytelling. Medialab sets out from a collaboration with media partners and expert in the field. Aside from gaining knowledge in these skills, Medialab aims to inspire students to start being creative and engage in these skills themselves.
Not applicable.
Medialab is aimed at acquiring a series of media specific skills as part of the development of communication sciences students into reflexive media professions. Medialab brings together education and professional practice, by putting emphasis on tacit skills that are required in the professional field, and media specific skills applicable in various media domains from journalism to marketing, culture and media production. The specific objectives of Medialab I are:
The final grade is composed based on the following categories:
Practical Exam determines 100% of the final mark.
Within the Practical Exam category, the following assignments need to be completed:
Medialab is part of every bachelor year in the program. Students work in group in assignments where the acquired skills need to be applied.
Aside from these assignments, there is no exam or required work at home.
The scoring consists of an evaluation of the process and development of each student, rather than the finalized version of the assignments. Students are evaluated on:
Not attending workshops, guest lectures and assignments results in a lower score for the overall Medialab. Medialab activities are grouped within a specific Medialab day every week during 8 to 10 weeks. Aside from these specific days, other additional contact hours could be planned (for extra info, feedback, etc.). Attendance at all these activities is required, not attending will result in -2 to -4 of the total score per activity.
If less than half of the workshops can be followed due to legitimated absence, an alternative extra individual assignment will be given as part of this course.
There is no exam and no possibility for passing in second term. Students that do not pass the Medialab, need to retake it the next year.
This offer is part of the following study plans:
Bachelor of Communication Studies: Standaard traject (only offered in Dutch)