6 ECTS credits
163 u studietijd

Aanbieding 1 met studiegidsnummer 4016227FNR voor alle studenten in het 2e semester met een gespecialiseerd master niveau.

Semester
2e semester
Inschrijving onder examencontract
Niet mogelijk
Beoordelingsvoet
Beoordeling (0 tot 20)
2e zittijd mogelijk
Ja
Onderwijstaal
Engels
Faculteit
Faculteit Sociale Wetensch & SolvayBusinessSchool
Verantwoordelijke vakgroep
Communicatiewetenschappen
Onderwijsteam
Pieter De Leenheer
Marlen Komorowski (titularis)
Onderdelen en contacturen
0 contacturen Exam
20 contacturen Lecture
15 contacturen Practical exercises
128 contacturen Self study
Inhoud

This course provides an overview of European media markets and its disrupting forces with a focus on the impact of data. It is based on two main modules. The first module provides an insight in the characteristics of media markets, the impact of digitization, market concentration and new media trends. The second module focusses on the impact of data, data strategies and ethics of data in relation to media markets.

Studiemateriaal
Digitaal cursusmateriaal (Vereist) : Slides European Media Markets (Canvas), Marlen Komorowski
Digitaal cursusmateriaal (Vereist) : Slides Data Strategies (Canvas), Pieter De Leenheer
Digitaal cursusmateriaal (Aanbevolen) : Supporting Texts and Articles (Canvas)
Bijkomende info

This course is built on a hybrid model with online lessons and block teaching on campus. It relies on three building blocks: (1) lessons (and guest lectures); (2) group assignment; (3) presentations/discussions by students. Preparation of a group assignment by students and the presentation of the findings are an integral part of the students’ evaluation.

Leerresultaten

Algemene competenties

This course contributes to the following general learning results of the master in communication studies:

  • Students show in-depth knowledge, understanding and insight within the field of communication sciences and in relation to the latest evolutions and discussions at both the national and international level regarding media, internet and globalization.
  • Students act upon an open attitude in a culturally diverse international context. They critically reflect on their own (geographical, social, cultural, local, personal, …) position.

Specific aims are:

At the level of reproduction and understanding of the course materials:

  • The student knows which characteristics media markets in Europe have and can explain these and illustrate with examples.
  • The student knows what the structure is of different media markets (for product, Member State level) and can explain this with examples.
  • The student knows how digitization disrupts media markets and what role data driven strategies play.

At the level of application and analysis:

  • The student can apply the course materials to recent media market trends.
  • The student can see the relations between different parts of the course, among others through identifying the differences and similarities between different media products and geographical markets and explain these.
  • The student can analyze and see the impact of data on media market strategies.

At the level of evaluation and creation:

  • The student can engage in the research of a topical issue, relate this to course materials, and write a succinct non-scientific assignment on it. The group assignment should be descriptive, analytical and evaluative in nature.
  • The student can argue for or against a certain viewpoint throughout his/her assignment and can defend this point in a structured, well-argued manner during class

Beoordelingsinformatie

De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Mondeling bepaalt 40% van het eindcijfer

Examen Praktijk bepaalt 60% van het eindcijfer

Binnen de categorie Examen Mondeling dient men volgende opdrachten af te werken:

  • Mondeling Examen met een wegingsfactor 40 en aldus 40% van het totale eindcijfer.

Binnen de categorie Examen Praktijk dient men volgende opdrachten af te werken:

  • Presentatie (en discussie) met een wegingsfactor 40 en aldus 40% van het totale eindcijfer.
  • Groepswerk met een wegingsfactor 20 en aldus 20% van het totale eindcijfer.

Aanvullende info mbt evaluatie

Students are evaluated on:

  • their assignments
  • their presentations
  • an oral examination
Toegestane onvoldoende
Kijk in het aanvullend OER van je faculteit na of een toegestane onvoldoende mogelijk is voor dit opleidingsonderdeel.

Academische context

Deze aanbieding maakt deel uit van de volgende studieplannen:
Master of Communication Studies: New Media and Society in Europe (enkel aangeboden in het Engels)
Master of Communication Studies: Journalism and Media in Europe (enkel aangeboden in het Engels)