6 ECTS credits
170 u studietijd

Aanbieding 1 met studiegidsnummer 1015460BER voor alle studenten in het 2e semester met een verdiepend bachelor niveau.

Semester
2e semester
Inschrijving onder examencontract
Mogelijk
Beoordelingsvoet
Beoordeling (0 tot 20)
2e zittijd mogelijk
Ja
Inschrijvingsvereisten
Studenten die dit opleidingsonderdeel opnemen, moeten geslaagd zijn voor minstens 90 ECTS-credits op bachelorniveau. Studenten communicatiewetenschappen moeten ook geslaagd zijn voor 'Communicatiewetenschappen I' en 'Media-economie'. Studenten in een schakelprogramma, voorbereidingsprogramma of master kunnen dit opleidingsonderdeel opnemen.
Onderwijstaal
Engels
Faculteit
Faculteit Sociale Wetensch & SolvayBusinessSchool
Verantwoordelijke vakgroep
Communicatiewetenschappen
Onderwijsteam
Pieter Ballon (titularis)
Ibe Delvaux
Onderdelen en contacturen
0 contacturen Exam
26 contacturen Lecture
4 contacturen Practical exercises
140 contacturen Self study
Inhoud

This course treats the characteristics of new media from the perspective of a.o. innovation economics and strategic management. This refers to web-based media, social media, but also to smart environments and the Internet of Things.
Based on a theoretical/conceptual framework as well as a number of practical examples we discuss important concepts dealing with innovation, standards, networks and platforms.
Also, a number of business aspects relevant for enterpreneurship in new media products and services, are dealt with.
Students increase their comprehension by applying these insights in a digital media case.

Studiemateriaal
Digitaal cursusmateriaal (Vereist) : Slidesets, Canvas
Digitaal cursusmateriaal (Aanbevolen) : Achtergrondartikels, Canvas
Bijkomende info

Not applicable.

Leerresultaten

General Competences

This course contributes to the following general learning results of the bachelor in communication sciences:

  • students have specific knowledge and understanding of the diverse paradigms, main theoretical currents, concepts and research traditions within communication scientific approaches to media, internet and globalisation,
  • students show insight in the position and mutual relations of the diverse paradigms, main theoretical currents, concepts and research traditions within the discipline and in relation to other theories, methods, concepts and models in other disciplines (interdisciplinarity),
  • students have knowledge and understanding of historical and recent developments in media and communication,
  • students have knowledge and understanding of the structures, operation and processes of media and communication organisations, media and communication practices, and media and communication markets and their relations with media, internet and globalisation,
  • students can detect and analyse trends and issues within a media landscape and estimate their societal, professional and policy implications on the basis of a theoretical framework of reference and analysis linked to communication scientific approaches to media, internet and globalisation,
  • students show a critical attitude with regard to sources and literature,
  • students can develop their own scientifically grounded judgement and act in the spirit of free inquiry – i.e. with an open, critical-constructive and a-dogmatic attitude. Students do not seek ‘ultimate truths’, yet respond to scientific debate and the relative uncertainty of insights from an open position,
  • students can critically and self-critically, with a long term perspective, from an interdisciplinary angle, and cautious of monocausal interpretations, gauge the impact of social, cultural, economic, ethical, technological, political, legal and other factors to communication processes,
  • students can – with guidance – learn and act independently, creatively, critically and entrepreneurially,
  • students demonstrate an interested, studious and inquisitive attitude and have an open attitude to life long and independent learning,
  • students are competent to set up and accomplish communication scientific research, inspired by, in the framework of, or analogous to existing studies.

 

Beoordelingsinformatie

De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Mondeling bepaalt 100% van het eindcijfer

Binnen de categorie Examen Mondeling dient men volgende opdrachten af te werken:

  • Mondeling Examen met een wegingsfactor 1 en aldus 100% van het totale eindcijfer.

    Toelichting: Mondeling examen met op voorhand voorbereide case

Aanvullende info mbt evaluatie

Not applicable.

Toegestane onvoldoende
Kijk in het aanvullend OER van je faculteit na of een toegestane onvoldoende mogelijk is voor dit opleidingsonderdeel.

Academische context

Deze aanbieding maakt deel uit van de volgende studieplannen:
Bachelor in de communicatiewetenschappen: Standaard traject
Bachelor of Business Economics: Business and Technology (enkel aangeboden in het Engels)
Bachelor of Business Economics: International Business (enkel aangeboden in het Engels)
Schakelprogramma Master of Science in de communicatiewetenschappen: Standaard traject
Voorbereidingsprogramma Master of Science in de communicatiewetenschappen: Standaard traject