3 ECTS credits
90 h study time
Offer 1 with catalog number 2012106BEW for working students in the 1st semester at a (B) Bachelor - advanced level.
In this course, different theories of health-communication will be given, this on macro level (information to groups). General concepts i.e. source, message, channel and recipient will be explained, as well as the different forms of communication, such as informative, educative and persuasive. Especially concerning the last concept, there’ll be an elaboration on some dynamic models of behavioral change.
Besides this, the student will be asked to develop a communication strategy for a health problem with a specific target group. Based on a description of the problem and the detailed description of the target group, together with the content of the classes, students come to a communication strategy. This will be presented at the end of the course.
Next to the content, there’s given specific attention to some competences: scientific writing and presenting.
This consists of articles and capitals from different books. Recommended, but not obligated is: M. Koelen & A. Van den Ban.2004. Health Education and Health Promotion. Wageningen: Academic Publishers. ISBN 9076998442.
Students are familiar with different theories and models of health communication and information, these on different levels. They can autonomously develop a relevant communication strategy. Students also are able to report this scientifically.
The final grade is composed based on the following categories:
Other Exam determines 100% of the final mark.
Within the Other Exam category, the following assignments need to be completed:
The assessment consists of an assignment with a maximum of 14 points for the written part and 6 points for the presentation. This makes a total of 20 points. This assignment consists of three parts. For the first part, students must describe a health problem (max. 1 A4). The maximum points on this part is 4. Part 2 consists of describing the exploration of the target group. The maximum score is 4 points. In Part 3, students describe the communication strategy including the sort of communication and the theoretical framework. This final report is at most 3 pages, with a maximum score of 6 points.
This offer is part of the following study plans:
Bridging Programme Master of Science in the Management and the Policy in Health Care: Standaard traject (only offered in Dutch)
Preparatory Programme Master of Science in Management and Policy in Health Care: Default track (only offered in Dutch)